Based in Tuscony, Uashmama is a family business with father , Marco, as the creative mind. His long experience in a shoe factory left him a particular attention for what is handmade and Made in Italy, and a deep exploration of new technologies. The project began when Emanuela started to sell the first paper bags in her shop Le sorelle-UASHMAMA. Le sorelle (The sisters) are Chiara, Giulia, Gemma and Gaia and are all involved in the family business with their parents, covering key roles.