Founders Jodie Fried and Sally Pottharst created Armadillo&Co in 2009. Armadillo&Co was born from their desire to combine aesthetics and ethics with a clear focus on social responsibility. What they couldn’t find, they decided to make. Together with eclectic skills and backgrounds, their intention to make a positive impact within weavers’ communities quickly became a reality. Their vision to establish a company committed to ethical production gained momentum after seeing an opportunity in the market for simple, handmade, quality rugs. Their commitment to social responsibility, sustainable practices, and to helping to support the community of artisans who hand make all of our products is what separates Armadillo & Co from traditional rug manufacturers and retailers. For rug maintenance please click here.