Areaware is a New York City based producer of everyday objects that are functional and unusual. With a goal of creating thoughtful products that inspire an emotional response, the design group hopes to employ a sense of humor to their poetic objects. Additionally, they aspire to create a forum for young, local talent to become a strong voice in American design. They believe that appreciation of beauty is central to what it means to be alive and embody this principle in even the simplest objects.